1. Introduction

BusinessForAI, a trading name of Shah Corporation Limited ("we," "our," or "us"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.

2. Company Information

BusinessForAI is a trading name of Shah Corporation Limited, registered in England and Wales with the following details:

• Registered Address: Irish Square, Upper Denbigh Road, St Asaph, Denbighshire, LL17 0RN
• Company Registration Number: 08117456
• VAT Registration Number: GB 136 8216 11

3. Information We Collect

We may collect and process the following information about you:

• Personal Information: This includes your name, email address, and contact details when you subscribe to our newsletter, download our guides, or contact us.
• Usage Information: Information about how you use our website and services, including your IP address, browser type, pages visited, and time spent on our website.
• Marketing Preferences: Your preferences in receiving marketing communications from us.

4. How We Use Your Information

We use your information for the following purposes:

• To provide and improve our services
• To send you our newsletter and other communications that you have requested
• To deliver downloadable content such as guides and resources
• To respond to your inquiries and provide customer support
• To understand how users interact with our website and improve user experience
• To comply with legal obligations

5. Legal Basis for Processing

We process your personal information on the following legal bases:

• Consent: Where you have given us explicit consent to process your data for specific purposes, such as sending you marketing communications.
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legitimate Interests: Where processing is necessary for our legitimate interests, provided your fundamental rights do not override these interests.
• Legal Obligation: Where processing is necessary to comply with our legal obligations.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

8. Data Security

We have implemented appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know.

9. Your Rights

Under UK data protection law, you have rights including:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can ask us to correct any information you believe is inaccurate or incomplete.
• Right to Erasure: You can ask us to delete your personal information in certain circumstances.
• Right to Restrict Processing: You can ask us to restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You can ask us to transfer your personal information to you or a third party.
• Right to Object: You can object to the processing of your personal information in certain circumstances.

If you wish to exercise any of these rights, please contact us using the details provided below.

10. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

11. International Transfers

We may transfer your personal information outside the UK. Whenever we transfer your personal information outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Transferring to countries that have been deemed to provide an adequate level of protection for personal information by the UK.
• Using specific contracts approved for use in the UK which give personal information the same protection it has in the UK.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: info@businessforai.co.uk
Address: Irish Square, Upper Denbigh Road, St Asaph, Denbighshire, LL17 0RN

14. Complaints

If you have a concern about our use of your information, you can contact the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).